You might be feeling like Instagram can't work for you.
YOU'VE TRIED EVERYTHING.
All the free courses, challenges, ebooks, + blog posts and you've been hashtagging your heart out, only to get no where.
The problem likely isn't *how* you're using the platform... as much as it's how you're telling your story.
You need less information + overwhelm about "how to use the platform technically" and more on "how to position your brand + products, and then share that story through Instagram."
For so many small businesses, Instagram "isn't working" because they're confused on how to sell to their customers, without feeling spammy or like a total schmuck day after day.
So we keep on that hamster wheel, fighting for followers, left confused why we're not making sales (or hell, even getting a couple comments).
You might be wondering, "How can I get real Instagram followers who will actually buy my stuff?”
Well, it doesn't have to be so hard + I want to show you how.
Because of your IG90 program (so insightful, OMG!) I completely overhauled our IG/FB pages and so grateful I did because we got a celebrity's (their assistant anyway) attention and interest... couldn't have done it without your help. So thanks again!! ❤
Find her natural skincare shop Pure + Coco here
Which is why I’m so excited to introduce IG90: Creative Instagram Plans for Online Shop Owners, Makers, and Etsy Sellers.
We’re flipping the script on Instagram and creating our images based on intentional messaging that will naturally build and promote your brand.
IG90 is about connecting with your customers through storytelling, getting a conversation going, and learning how to lead them down the path from follower to buyer in a natural way using the Instagram platform.
Let's say goodbye to random posting, sweaty palms staring at that blinking cursor, or forgetting to post for days at a time.
Let's focus on connection first, then conversion.
The truth is, you don’t need another Instagram course.
You know what you need to do.
You know you need great content, pretty images, and to show up every day.
And that's the problem I found with most Instagram courses. They tell you what to do without a clear action plan on HOW you can follow through, day after day.
This isn't beginner level "here's how to make your bio stand out." There's hundreds of free resources for that.
This is an intentional, creative road map designed to help you understand your customer, start a conversation with her, and show up again + again with exactly what she needs to hear before she'll buy from you and support you.
Doesn't that sound better than a vague "double your followers"?
Because I see you out there trying to connect on Instagram.
.... you're sick of the pointless follow/unfollows,
.... the empty "love!" comments,
.... and the crickets you keep hearing even though your followers are growing.
You're looking for real engagement, real followers, and genuine comments that make you smile and get you excited to chat with your people every day. You want to sell on Instagram in a way that feels good, not just for you, but your customers too.
But it’s hard to think about yet another 'to do'.
And so you let it slip. Or you post an old crappy photo. I get it.
So I wanted to change that.
With IG90: Creative Instagram Plans, I created specific strategies for shop owners to plan out your content in 90 day chunks and serve your customers in a way that's going to hit them over the head (in the softest way possible) and get them excited about your brand.
This isn't another online course with just a lot of theory and information. It's a road map so you can put this information to work.
You’ll create your 90 day content plan over the course of a few days and then have an exact road map of the content and images you need to create.
What would that mean for you?
I’ll take a few guesses…
No more excuses about not making the dollar bills on Insta.
I honestly haven’t been more excited than I was while creating IG90. I truly believe it will re-shape the way you approach your Instagram and finally give you a social media strategy that supports your business.
And I'm thrilled to say those going through the course have seen the payoff.
After implementing just a fraction of the tips learned in the first portion of the course, I posted one of my products on Instagram and sold it in less than thirty minutes! I still have people contacting me about that post, nearly two months later.
Find her shop at BettyLuPaperie
What to Expect?
We're going to set up your Instagram account to be a micro-blogging platform that drives all your other content creation needs.
Instagram is a platform of inspiration, discovery and community; and online shops are primed to succeed at delivering on all three.
IG90: Creative Instagram Plans is broken down into 4 large sections that are designed to build upon each other.
The first two are pre-work sections:
1 | Positioning Your Product
2 | Who is Your Customer?
We'll go through various exercises with worksheets for each and you'll come away with a clear idea of who you're speaking to and what you need to communicate about your brand.
The last two sections are where you'll build out your content strategy.
3 | Starting with the 90 Day Strategy Session, you'll have an easy guide of what you need to cover and when.
We'll look into five areas to ensure your business is covered and you're never left with the dreaded feeling of 'how did I miss that?'
4 | In the last section, we create your content strategy. We'll start with three lessons that talk about the types of content we're creating and how to position your brand messaging.
Those lessons include Writing Captions That Matter, How to Convert Shop Lurkers into Customers, and the 4 Content Pillars Every Instagram Account Needs.
It wraps up with an easy walk-through on how to use the prompt worksheet and gives ideas on how to structure each month.
And that's when the real work begins!
This course was created to be actionable. It's not designed to create extra work, but instead make the work you're already doing more intentional.
Starting with a caption, you’ll learn how to easily create images that stand out and speak to your brand's messaging.
You'll receive a copy with some actual examples so you can see how to inject more of your personality and start brainstorming your own. As well as a blank version with prompts for you to complete and fill in based on your own brand and research (spreadsheets are Excel based, also work with Google Sheets).
Have an image you can’t wait to share first, but not actually sure what to say? No problem, you can do that too! You can easily sort to find caption ideas or categories to create a compelling caption that matters.
You'll also receive a monthly content calendar that pulls from these categories so you know exactly what to post each day. (Plus it's customizable, so if you don’t like a caption? Toss that idea and grab the next.)
Two Bonus Lessons:
Plus, you'll learn the secret sauce of Instagram. Yeah really, I went there.
The strategy behind this whole course is designed to save you time and help you create intentional images that support your brand message.
Are you ready for a clear, approachable method to planning your Instagram?
Then you’re in the right place my friend.
If you've been around The Shop Files for awhile (or heyyy girl if you're new!), you know I don't like fluff. This is not another Instagram 101 "How to create a killer bio" type of course. In fact, I didn't even want to call it a course, because it's an actionable, repeatable plan. It's legit. You can use and re-use these strategies and prompts for an entire year. And then start all over again.
IG90 helps you show up for your customer every day.
LET'S HEAR FROM VALERIE...
After implementing just a fraction of the tips learned in the first portion of the course, I posted one of my products on Instagram and sold it in less than thirty minutes!
I still have people contacting me about that post, nearly two months later
My main struggle was knowing what to say in my posts, and this is why I felt the need to do the course. The advice I learned from IG90 not only helped me craft Instagram post descriptions that sell, but learning what to say also helped me formulate hashtags that would reach clients and not other Etsy sellers or stationery designers.
LOVED WHAT RACHEL HAD TO SAY:
The IG90 is a game changer!
I was working though the IG90 at lunch and I'm excited to implement what I've learned! I really am blown away with all the info. It will literally change my business!
AND THIS WONDERFUL LITTLE NUGGET FROM AUTUMN:
HERE'S STEPHANIE'S EXPERIENCE:
I'm loving your resources. You really digest things down to something I can absolutely grab onto and run. Your inverted method to creating content is SO much more accessible to me.
Thank you so much for putting all of this together for us. I've finished writing out the whole month of April for plans, I know what I'm going to say each day, I know what I'm targeting each day - including two promotions during the month and how I can manage to both hard sell and soft sell for them, and even better… I know what photos I need to take in advance so I don't need to scramble to come up with something! A whole month! Planned! What a weight off of my shoulders.
SARAH HAD TO SAY...
Your IG course is SO amazing! I honestly don't know why you aren't charging twice as much... and that's coming from someone with 50+k who got stalled out and needed help, not a beginner at all.
I'm so grateful I took it, and can't wait to launch into my new feed. This is DEFINITELY a course for the bigger accounts, where I see a lot of overwhelm once people grow and a lot is expected of them from fans. And while it's geared toward shop owners, it's honestly perfect for ANY account that wants to get to know its audience better and grow more quickly. You taught me so much about understanding my customer and follower lifestyles, tracking important events, knowing my brand message, scheduling my posts and more. You're a wizard, and I highly recommend your course to absolutely anyone who cares about Insta. Go Kate!
Sarah is one of the students who is not a product seller, but still found so much information on building a customer-focused content strategy. This course is geared towards product sellers (the examples given, the content ideas discussed, and some of the prompts specifically), but the information can be applied to many industries. Have questions, just ask me!
AND THIS FUN EXPERIENCE FROM ERICKA!
Hey girl, just wanted to share with you that yesterday I had so many people stop by our booth and meet us at our market and I truly believe it's because I have changed my approach on my Insta captions! I'm so appreciative of all your help.
I'm so so excited about all the success these ladies + other students have found!! I'd love to have you be the next.
Any questions - hit me uppp!
HELLO, I’M KATE!
A retail buyer who helps creatives and shop owners understand the business side; so you can take care of the fun side! Because my guess is creating products and shop experiences your customers will love is what keeps you going each day.
While I went to school for marketing, I quickly fell into the retail industry and never gave marketing a second thought. Until one day. I was frustrated with the slow sales in my department and sick of competing on price (because going back to haggle markdowns with vendors was not a favorite part of my job).
SO I STOPPED.
Instead I focused on understanding who our customer is, what she was looking for (the problem we could solve), and learned how to speak directly to her in a way that:
And I want the same for you.
I love tacos, big dreams and d. coke (okay, so all the Mexican foods. and french fries. fine, all the food – maybe bring ice cream) and with over 9 years of corporate merchandising experience in both buying + planning roles, I’m here to spill the secrets of a buyer (let’s just call it SOB, right?) to help make your goals easier to achieve.
So if you’re looking for business advice tailored to the retail industry, this is the place to be!