For most shop owners, Instagram can be summed up by three revolving questions:
“What should I post?”
“What should I say?”
"it's been how long since I posted?!"
It goes a little something like this:
Super exciting news I want to share…. but I don’t have an image, what should I post?
*Takes random photo of workspace or flowers*
(…not exactly exciting, or brand building, or helping you stand out from everyone else)
OR it goes like this:
Have awesome, amazing image to share…. okay, but what should I say?
*mind goes blank* 10 minutes pass. You're cursing at the blinking cursor. Okay, just write something…
“Here’s my newest necklace! In my Etsy shop now!"
(…not exactly exciting, or brand building, or helping you stand out from everyone else.)
Sensing the theme here?
OR this happens:
Sh*t. I haven't posted in 2 days... has anyone noticed?
*frantically scroll through photo library just praying there’s a good one in there* (note to myself: there never is). Or you spend 15 minutes trying to edit a crappy photo into a gem (which usually ends up looking like a real housewives facelift gone bad).
Or you operate under my old strategy of "If I just avoid it, maybe it won't matter?"
The Instagram life can be hard.
Trying to come up with new ideas every day can be exhausting, let alone ideas that will actually help you sell your product without sounding like, Heyy here's our Luna necklace. Link in bio to buy!
And with everything else on your to do list (ya know, like actually getting your products up and shipping them out) coming up with creative ideas can feel like an enormous task. So some days it falls to the bottom of your to do's, or you post something off-brand because you know you have to post something, or you say screw it and wonder how everyone else is showing up day after day...
Which is why I’m so excited to introduce IG90: Creative Instagram Plans for Online Shop Owners, Makers, and Etsy Sellers.
We’re flipping the script on Instagram and creating our images based on intentional messaging that will naturally build and promote your brand.
The truth is, you don’t need another Instagram course.
You know what you need to do.
You know you need great content, pretty images, and to show up every day.
And that's the problem I found with most Instagram courses. They tell you what to do without an action plan on HOW you can follow through, day after day.
This isn't beginner level "here's how to make your bio stand out." There's hundreds of free resources for that.
This is an intentional, creative roadmap designed to help you understand your customer, start a conversation with her, and show up again + again with exactly what she needs to hear so she's excited to buy from you and support you.
Doesn't that sound better than a vague "double your followers"?
Because I see you out there trying to connect on Instagram. You're sick of the pointless follow/unfollows, the empty "love!" comments, or the crickets you keep hearing even though your followers are growing.
You're looking for real engagement, real followers, and genuine comments that make you smile and get you excited to chat with your people every day. You want to sell on Instagram in a way that feels good, not just for you, but your customers too.
But it’s hard to think about yet another 'to do'.
And so you let it slip. Or you post an old crappy photo. I get it.
So I wanted to change that.
With IG90: Creative Instagram Plans, I created specific strategies for shop owners to plan out your content in 90 day chunks and serve your customers in a way that's going to hit them over the head (in the softest way possible) and get them excited about your brand.
This isn't another online course with just a lot theory and information. It's a roadmap so you can put this information to work.
You’ll create your 90 day content plan over the course of a few days and then have an exact roadmap of the content and images you need to create.
What would that mean for you?
I’ll take a few guesses…
No more excuses about not making the dollar bills on Insta.
I honestly haven’t been more excited than I have been while creating IG90. I truly believe it will re-shape the way you approach your Instagram and finally give you a social media strategy that supports your business.
What to Expect?
We're going to set up your Instagram account to be a micro-blogging platform that drives all your other content creation needs.
Instagram is a platform of inspiration, discovery and community; and online shops are primed to succeed at delivering on all three of those.
IG90: Creative Instagram Plans is broken down into 4 large sections that are designed to build upon each other.
The first two are pre-work sections:
1 | Positioning Your Product
2 | Who is Your Customer?
We'll go through various exercises with worksheets for each and you'll come away with a clear idea of who you're speaking to and what you need to communicate about your brand.
The last two sections are where you'll build out your content strategy.
3 | Starting with the 90 Day Strategy Session, you'll have an easy roadmap of what you need to cover and when.
4 | In the last section we create your content strategy. We'll start with three lessons that talk about the types of content we're creating and how to position your brand messaging.
Those lessons include Writing Captions That Matter, How to Convert Shop Lurkers into Customers, and the 4 Content Pillars Every Instagram Account Needs.
It wraps up with a simple walk through on how to use the prompt worksheet and gives ideas on how to structure each month.
And that's when the real work begins!
This course was created to be actionable. It's not designed to create extra work, but instead make the work you're already doing more intentional.
Starting with a caption, you’ll learn how to easily create images that stand out and speak to your messaging.
You'll receive a copy with some actual examples so you can see how to inject more of your personality and start brainstorming your own. As well as a blank version with prompts for you to complete and fill in based on your own brand and research (spreadsheets are Excel based, also work with Google Sheets).
Have an image you can’t wait to share first, but not actually sure what to say? No problem, you can do that too! You can easily sort to find caption ideas or categories to create a compelling caption that matters.
You'll also receive a monthly content calendar that pulls from these categories so you know exactly what to post each day. (plus it's customizable, so if you don’t like a caption? Toss that idea and grab the next.)
Two Bonus Lessons:
Plus, you'll learn the secret sauce of Instagram. Yeah really, I went there. The strategy behind this whole course is designed to save you time and help you create intentional images that support your brand message.
Are you ready for a clear, approachable method to planning your Instagram?
Then you’re in the right place my friend.
Want to hear what Rachel had to say?
The IG90 is a game changer!
I was working though the IG90 at lunch and I'm excited to implement what I've learned! I really am blown away with all the info. It will literally change my business!
- Rachel, @nixxenrayneboutique
Find her shop (and the cutest mobile boutique!) at Nixxen Rayne
And here's Stephanie's experience...
I'm loving your resources. You really digest things down to something I can absolutely grab onto and run. Your inverted method to creating content is SO much more accessible to me.
Thank you so much for putting all of this together for us. I've finished writing out the whole month of April for plans, I know what I'm going to say each day, I know what I'm targeting each day - including two promotions during the month and how I can manage to both hard sell and soft sell for them, and even better… I know what photos I need to take in advance so I don't need to scramble to come up with something! A whole month! Planned! What a weight off of my shoulders.
And let's hear from Ericka...
Hey girl, just wanted to share with you that yesterday I had so many people stop by our booth and meet us at our market and I truly believe it's because I have changed my approach on my Insta captions! I'm so appreciative of all your help.
- Ericka, @socklingssocks
Find her shop at Socklings Socks
And this wonderful little nugget from Autumn...
- Autumn, @dupreandmoore
Find her shop at Du Pré and Moore
HELLO, I’M KATE!
A retail buyer who helps creatives and shop owners learn the business; letting you take care of the fun side! Creating products and shop experiences your customers will love.
I love tacos, big dreams and d. coke (okay, so all the Mexican foods. and french fries. fine, all the food – maybe bring me ice cream) and with over 8 years of corporate merchandising experience in both buying + planning roles, I’m here to spill the secrets of a buyer (let’s just call it SOB, right?) to help make your goals easier to achieve.
So if you’re looking for business advice tailored to the retail industry, this is the place to be!