What if you could make sales... without constantly pitching yourself on Instagram?
What if YOU became the go-to shop for your customer?
She remembers you, always comments on your Instagram, and is excited to support you.
Because I don't know about you, but I'm a little tired of the Instagram game.
No matter which new strategy or hack you try, your follower count doesn't budge.
You're sick of the desperate 'follow/unfollow' game and trying to keep up with confusing algorithm changes.
At times it feels exhausting and fake... what happened to the fun, wonderful community it once was?!
In fact, you're starting to have a love/hate relationship with Instagram.
It's more difficult to stand out, the algorithm is leaving you confused, and there's an overload of 'hacks + tricks' promising you'll "beat the algorithm!"
YOU'VE TRIED EVERYTHING.
But what if I said you don't have to "beat the algorithm" or find the next new hack to work around it...
That there's actually a (simple!) way to make the algorithm work - in your favor.
Yes, I wanted to build my business and make sales through Instagram, but I knew there had to be a better way than screaming to the masses, posting pitch after sales pitch, or wearing out my thumb scrolling + liking thousands of posts a day.
I wanted to connect with people. Really connect, as I would in real life. I wanted to make Instagram not only fun again, but have it make a real impact on my business too.
So, what's this big "secret" to getting the algorithm working for you?
And not just any kind, but hyper-personalized relationships.
As Instagram continues to improve the user experience, we need to follow suit and focus more on our individual audience relationships.
What do they need from us? What gets them talking? How can we encourage them?
Instagram is no longer just a popularity contest (YAY). They're valuing real over spammy or bot behavior (can I get a double YAY YAY!), and individual relationships matter, putting you back into control.
So how do we crack this level of engagement?
By understanding what our audience actually uses Instagram for + how we can meet them where they already are.
They use Instagram as a platform for:
And the one thing they don't?
As a sales platform.
(Which is not to say you can’t or won’t make sales from it. Otherwise that'd be a giant waste of our time!)
But understanding that tiny distinction will make a huge difference in how you approach your Instagram content and the results you get.
Which is why I’m so excited to introduce
IG90: Creative Instagram Plans for Online Shop Owners, Makers, and Etsy Sellers.
IG90 is about connecting with your customers through storytelling, getting a conversation going, and learning how to lead them down the path from follower to buyer in a natural way using the Instagram platform.
Let's say goodbye to random posting, "time-sucking engagement hacks", and sweaty palms staring at that blinking cursor.
Let's focus on connection first, then conversion.
Because of your IG90 program (so insightful, OMG!) I completely overhauled our IG/FB pages and so grateful I did because we got a celebrity's (their assistant anyway) attention and interest... couldn't have done it without your help. So thanks again!! ❤
Find her natural skincare shop Pure + Coco here
I've been working through the get to know your customers part and the first worksheet was filled with "aha moments" about seeing ways to connect to my customers.
It's giving me ideas for much more than just Instagram; I feel like it's helping my entire brand take shape in a way that nothing else has helped me to do before.
I’m LOVING your course! I actually recommended it to a couple of friends and I know one of them has already purchased. I’ve taken many courses since starting my business including one super expensive one and yours is by far the best in terms of understanding ecommerce.
I'm not going to tell you why you need to post great content, pretty images, or show up every day.
You know all that!
And that's the problem I found with most Instagram courses. They tell you what to do without a clear action plan on HOW you can follow through, day after day.
This course won't show you how to work around Instagram loopholes and beat the algorithm with one-off hacks.
And it isn't a "do this" tactic-based approach.
This is an intentional, creative road map designed to help you understand your customer, start a conversation with her, and show up again + again with exactly what she needs to hear before she'll buy from you and support you.
This course will help you CONNECT with + CONVERT your followers to paying customers.
Doesn't that sound better than a vague "double your followers"?
Because I see you out there trying to connect on Instagram.
.... you're sick of the pointless follow/unfollows,
.... the empty "love!" comments,
.... and the crickets you keep hearing even though your followers are growing.
You're looking for real engagement, real followers, and genuine comments that make you smile and get you excited to chat with your people every day. You want to sell on Instagram in a way that feels good, not just for you, but your customers too.
Not to mention - you want to actually show up in your followers' feeds and feel confident about how your account is working with the algorithm.
So I wanted to take away the confusing 'engagement hacks' and get back to serving our customer.
With IG90: Creative Instagram Plans, I created specific strategies for shop owners to plan out your content in 90 day chunks and serve your customers in a way that's going to hit them over the head (in the softest way possible) and get them excited about your brand.
This isn't another online course with just a lot of theory and information. It's a road map so you can put this information to work.
You’ll create your 90 day content plan over the course of a few days and then have an exact road map of the content and images you need to create.
What would that mean for you?
I’ll take a few guesses…
I honestly haven’t been more excited than I was while creating IG90. I truly believe it will re-shape the way you approach your Instagram and finally give you a social media strategy that supports your business.
And I'm thrilled to say those going through the course have seen the payoff.
What people are saying:
"After implementing just a fraction of the tips learned in the first portion of the course, I posted one of my products on Instagram and sold it in less than thirty minutes!
I still have people contacting me about that post, nearly two months later
My main struggle was knowing what to say in my posts, and this is why I felt the need to do the course. The advice I learned from IG90 not only helped me craft Instagram post descriptions that sell, but learning what to say also helped me formulate hashtags that would reach clients and not other Etsy sellers or stationery designers"
What to Expect?
We're going to set up your Instagram account to be a micro-blogging platform that drives all your other content creation needs.
Instagram is a platform of inspiration, discovery and community; and online shops are primed to succeed at delivering on all three.
IG90: Creative Instagram Plans is broken down into 4 large sections that are designed to build upon each other.
The first two are pre-work sections:
1 | Positioning Your Product
2 | Who is Your Customer?
You'll come away with a clear idea of who you're speaking to and what you need to communicate about your brand.
The next two sections are where you'll build out your content strategy.
3 | The 90 Day Strategy Session
You'll create an easy guide of what you need to cover and when.
We'll look into five areas to ensure your business is covered and you're never left with the dreaded feeling of 'how did I miss that?'
4 | Create Your Content Strategy
We'll start with three lessons that talk about the types of content we're creating and how to position your brand messaging.
Those lessons include Writing Captions That Matter, How to Convert Shop Lurkers into Customers, and the 4 Content Pillars Every Instagram Account Needs.
It wraps up with an easy walk-through on how to use the prompt worksheet and gives ideas on how to structure each month.
And that's when the real work begins!
This course was created to be actionable. It's not designed to create extra work, but instead make the work you're already doing more intentional.
Starting with a caption, you’ll learn how to easily create images that stand out and speak to your brand's messaging.
You'll receive a copy with some actual examples so you can see how to inject more of your personality and start brainstorming your own. As well as a blank version with prompts for you to complete and fill in based on your own brand and research (spreadsheets are Excel based, also work with Google Sheets).
Have an image you can’t wait to share first, but not actually sure what to say? No problem, you can do that too! You can easily sort to find caption ideas or categories to create a compelling caption that matters.
You'll also receive a monthly content calendar that pulls from these categories so you know exactly what to post each day. (Plus it's customizable, so if you don’t like a caption? Toss that idea and grab the next.)
Two Bonus Lessons:
Plus, you'll learn the secret sauce of Instagram. Yeah really, I went there.
The strategy behind this whole course is designed to save you time and help you create intentional images that support your brand message.
Are you ready for a clear, approachable method to planning your Instagram?
Then you’re in the right place my friend.
If you've been around The Shop Files for awhile (or heyyy girl if you're new!), you know I don't like fluff.
This is not another Instagram 101 "How to create a killer bio" type of course.In fact, I didn't even want to call it a course, because it's an actionable, repeatable plan. It's legit. You can use and re-use these strategies and prompts for an entire year. And then start all over again.
IG90 helps you show up for your customer every day.
I'm loving your resources. You really digest things down to something I can absolutely grab onto and run. Your inverted method to creating content is SO much more accessible to me.
Thank you so much for putting all of this together for us. I've finished writing out the whole month of April for plans, I know what I'm going to say each day, I know what I'm targeting each day - including two promotions during the month and how I can manage to both hard sell and soft sell for them, and even better… I know what photos I need to take in advance so I don't need to scramble to come up with something! A whole month! Planned! What a weight off of my shoulders.
Your IG course is SO amazing! I honestly don't know why you aren't charging twice as much... and that's coming from someone with 50+k who got stalled out and needed help, not a beginner at all.
I'm so grateful I took it, and can't wait to launch into my new feed. This is DEFINITELY a course for the bigger accounts, where I see a lot of overwhelm once people grow and a lot is expected of them from fans. And while it's geared toward shop owners, it's honestly perfect for ANY account that wants to get to know its audience better and grow more quickly. You taught me so much about understanding my customer and follower lifestyles, tracking important events, knowing my brand message, scheduling my posts and more. You're a wizard, and I highly recommend your course to absolutely anyone who cares about Insta. Go Kate!
Hey girl, just wanted to share with you that yesterday I had so many people stop by our booth and meet us at our market and I truly believe it's because I have changed my approach on my Insta captions! I'm so appreciative of all your help.
HELLO, I’M KATE!
A retail buyer who helps creatives and shop owners understand the business side; so you can take care of the fun side! Because my guess is creating products and shop experiences your customers will love is what keeps you going each day.
While I went to school for marketing, I quickly fell into the retail industry and never gave marketing a second thought. Until one day. I was frustrated with the slow sales in my department and sick of competing on price (because going back to haggle markdowns with vendors was not a favorite part of my job).
SO I STOPPED.
Instead I focused on understanding who our customer is, what she was looking for (the problem we could solve), and learned how to speak directly to her in a way that:
And I want the same for you.
I love tacos, big dreams and d. coke (okay, so all the Mexican foods. and french fries. fine, all the food – maybe bring ice cream) and with over 9 years of corporate merchandising experience in both buying + planning roles, I’m here to spill the secrets of a buyer (let’s just call it SOB, right?) to help make your goals easier to achieve.
So if you’re looking for business advice tailored to the retail industry, this is the place to be!