Products - Part 2 | Secrets of a Buyer

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The IG90 Method to Selling on Instagram

INTRO

Getting Started
Real Quick Housekeeping!

UNIT 1 | POSITION YOUR PRODUCT

It's All About Her (or Him).
WORKSHEET: Your Product Story
What You Think You're Selling
Why Does Your Customer Want It?
What You're Actually Selling
Sharing Your Story Authentically
Another Example

UNIT 1A | HOW TO POSITION ON INSTAGRAM

Your Bio - The One Sentence Test
Your Bio - Technically
Your Feed - First Impressions Matter

UNIT 2 | UNDERSTAND YOUR CUSTOMER

Profiling 101: Debunking the Big Myth
Your ONE Person
WORKSHEET: Who Is Your Customer?

UNIT 3 | 90 DAY CONTENT STRATEGY

Why a 90 Day Strategy Session
Products - Part 1
Products - Part 2
Events
Customer-Focused
Value

UNIT 4 | CONNECT THROUGH CAPTIONS

Writing Captions That Convert
Getting Rid of Those Crickets (The 3 Rules I Live By)
How to Convert Shop Lurkers into Customers

UNIT 5 | PLAN YOUR CONTENT STRATEGY THAT CONVERTS

4 Content Pillars Every Instagram Account Needs
PART 1: Creative Instagram Prompts
PART 2: Your Content Calendar
PART 3: Scheduling Options
Wrap Up

BONUS

Promotion/Event Strategy
Engagement Checklist (Monthly, Weekly, Daily)
32 Email Ideas for the Holidays (July-Dec)

TOOLS + RESOURCES

Recommended Instagram Tools
Photography Tools / Resources

Find Your Feed Instagram Challenge

Find Your Feed Intro
FYF1: Finding your Instagram colors 🎨
FYF2: Let's figure out your Insta-style. 💁🏼
FYF3: Ready, set, sketch! ✍🏻 (and prepare to 😂)

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Products - Part 2

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