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(2019) Plan.Create.Celebrate!
GETTING STARTED!
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Recommended Tools
Re-Imagining Promotions
Is your shop ready to party?
MODULE 1 | Business Review + Goal Setting
Lesson 1: Post Mortem Review
Lesson 1: Post Mortem Review (continued)
Lesson 2: Financial Goal Setting
PREP WORK: PRODUCT
Product Prep, Part 1
Product Prep, Part 2
PREP WORK: MARKETING
STEP 1: Marketing Check In (and the ONE crucial thing you need to start today)
STEP 2: What makes customers motivated to buy
STEP 3: What every promotion needs
STEP 4: Determining Promotional Offers (6 holiday dates + 4 types of events to consider)
PRE-SEASON: MARKETING
Lesson: 1: Marketing Enhancements
Lesson 2: Creating Promotions Efficiently
Lesson 3: Create your marketing plug + plays (exactly WHAT to send + WHEN)
BLACK FRIDAY / CYBER MONDAY WEEKEND
Don't discount yourself into ZERO PROFIT (aka how to run exciting sales while keeping your pants on)
Earn More Market Share Before + After the Holidays
KNOCK THEIR STOCKINGS OFF
How to Prevent Bad Reviews
Surprise + Delight, Sparkle + Wow
MODULE 4 | How to Plan for Year Round Success
Lesson 1: Product Brainstorm (the fun part!!
Lesson 2: Give them what they want, when they want it
Lesson 3: Your yearly plan awaits - Putting it all together
BONUS: How to Blog to Increase Sales as a Product Seller
Over 40 Holiday Blog Post Ideas
32 EMAIL IDEAS (for July - Dec)
The Strategy Log I Use
Lesson 1: Product Brainstorm (the fun part!!
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